Tag Archives: Assisted Living

A Place For Mom? (What about Dad?!)

Every once in a while a commercial makes me want to yell and break things. Growl. Emit mighty harrumphs into the air.

I do throw a fit when I see A Place for Mom commercials with Joan Lunden (a fine person by any measure).

(What about Dad?! Who finds a place for Dad?!)

With its U.S. Headquarters in Seattle, Washington, A Place for Mom is essentially “400 Senior Living Advisors across the U.S. and Canada” who help you “transition [someone] into senior living,” according to the company’s website.

It may be the best darn company of its kind on planet earth, for all I know.

(I cannot comment on whether the company has expanded to extraterrestrial locations.)

The thing is, I don’t like the company name. Not at all.

Choosing to transition into senior living doesn’t transform an individual into a puddle of helpless flesh and bones. The last thing anyone needs to encounter at a time like that in life is condescension, intentional or not.

And, there’s something else. Best as I can tell, there’s no actual senior living community operated by A Place for Mom. And that’s not fair to Mom. (Or Dad!)